In order to launch new ideas, companies and products, we engage the power of messaging—impactful, motivating, and relevant. Messages are more complex than simply written words. When properly aligned with a key audience group, many things affect the potency of a message. Language, tone, values, qualities, placement and method of delivery all matter.

Put simply, there are two elements of message development:

1. Strategy behind what to say and how to say it

2. Delivering the message to the right audience, at the right time, and the way they want it 



Who am I??? Well, I pride myself on having broad perspective and being balanced. Over the past 30 years, I’ve worked with clients in nearly every vertical market and, as a result, have worked with pretty much every type of end-customer. I’ve also traveled extensively, which helps with problem solving and exposure to different, (sometimes very) unexpected situations.

While I feel super lucky to love what I do for work everyday, my greatest blessing is my family. They’re awesome. There is nothing like the joy of being a dad and husband! I love spending time with them.

Some say I forgive too easily but I don’t see it that way. You see, I’m an optimistic character, so I’d rather spend my energy focused on the good stuff—new ideas, exploring new ways and places, time with friends and family. I also don’t dwell on mistakes. I learn from them and move forward.

I love to find new ways to do something that’s been done a million times. I’m always open to new ideas and try to learn each day (another thing that happens with young kids around!).

Back to what I do everyday… The foundation of my business practice is messaging. Understanding brand positioning and building messaging platforms for all types of clients is rewarding and fun—and I’m good at it. While I’m classically trained graphic designer, I spent nearly 20 years running Riley Weiss, a brand consulting and design firm based in Portland, Oregon. (We also had an office in New York for a few years.) These days, I live in Oregon Pinot Noir Country about 50 minutes from downtown Portland. I can easily get to meetings or to the airport when I need to.

I could go on and on about life and stories but we can talk about that stuff over an iced tea or beer sometime…

A brand is a promise®.

Strategy | Messaging | Naming | Brand Identity | Film & Video | Web | Collateral | Environments

Photo credits:
Central Kalahari Game Reserve, Botswana, Drew Force, Copyright 2019
Drew Force, animated ‘product’ series,
Lars Topelmann, Copyright 2019